JMC 304 Social Media Assignment

This assignment required us to put our understanding of social media’s impact to practice and attend two events, in which we would film and picture these events, and package the material into social media videos, and post these videos

Harrison Triplett

 20 March 2023

Prof. Gaston

Journalism 304

Social Media Assignment

The main focus I had with shooting these videos and pictures and putting the clips together was to get a wide variety of footage and photographs and be able to fit as much material in a 60-second video as possible. The two events I chose were the Lawrence’s Art Museum’s showcase of art going towards an Annual Benefit auction and a combination of KU basketball games. One was a KU-K-State game at Allen Fieldhouse, and the other was the 2022 National championship game in New Orleans.

A primary focus I had with both events was ensuring that I got a wide variety of videos and photos that would feature as much material as possible, especially material that I could put together in a way that would make sense. While shooting the videos and photos at the Lawrence Art Museum, I focused on getting two long videos that would provide footage of what the entire room looked like. Once I did this, I also took several shots of individual artwork (or 2-3 pieces of artwork together) to showcase some of my personal favorites. My reasoning was to use up the other 25 seconds of the video for a cluster of these individual shots. I did this because I wanted to mix up both video and photos in the 60 seconds because I felt that it was the best way to get people’s attention and not bore them while doing so, especially based on Twitter being an app with low attention timespan. I applied the same thinking in my second event. At both KU games, the main element I wanted to get was videos of the crowd at a very loud point to capture the atmosphere in person. I did so by getting videos of Allen Fieldhouse and the Superdome at points where the crowd was loud and lively. At Allen Fieldhouse, I got a video of the crowd enjoying the band during a timeout, and at the Superdome, I got a video of the team, coaches, and fans celebrating right after the Jayhawks won the game. I also added videos of KU legends Drew Gooden and Paul Pierce reacting to the Jayhawks winning and an interview of a KU fan. I did this because I wanted to display both the massive group and individuals’ reactions. However, there were some moments that I felt I missed that would have made this even better. The main components I missed were an interview of an artist or potential auction participant at the art gallery and a live in-game clip of one of the two games. Adding the interview to the art gallery clip would have provided some insight into the artwork and would’ve been good to go along with the pictures after the video, as that would have provided sound to nearly the entire video. This is extremely important considering that Twitter videos are expected to have sound since it focuses on people’s words and actions, whether through text or spoken in video. An in-game video would’ve added more liveliness to the clip and given people an even better idea of the experience. The main videos and photos I excluded were all cut based on repetition. I cut it if I felt that the footage wasn’t adding anything and was just a repeat of already used material. This is especially because I wanted Twitter viewers’ attention for the full 60 seconds and not just part of it. This is primarily due to Twitter being a platform with a lot of “scrolling” and a limited attention timespan, forcing me to focus on putting a wide variety of the most important footage into the 60-second video.

Social Media Video 2