Marketing Research Assignment

This is an assignment that I completed for an Information Exploration class. It included the research of several sources, including an NAICS database, a trade association’s Form 990, and Mintel for a consumer trends report all based on the same organization. Once these sources were searched, I then evaluated each one for credibility based on several cues, including the author, publisher, content, date and other factors. This was completed by creating a five slide deck featuring the most important insights about the organization I was researching based on the evaluated sources. The main takeaways from this assignment was learning how to evaluated the credibility of a source, and effectively use research databases in order to complete the most successful research possible.